DEFINE CLEAR OBJECTIVES
Identify what it is you want to achieve through the plan, spend the most amount of time ensuring your plan is aligned with the end goal you have in mind
To manage and execute the plan ensure that each aspect is clearly broken down into actionable and measurable steps. Identify your media outreach, your content, and platform goals.
Measure, evaluate, and respond accordingly. Are you meeting your defined matrics, what are the gaps? How can the overall strategy implementation be imporoved?
KEEP TRACK OF YOUR BUDGET
Provision for and track the budget for each activity. As you continue to invest in the plan, measure your ROI's and keep an upper ceiling on the potential investment at risk
KNOW YOUR AUDIANCE
Who do you want your message to go to? What are the key demographics, where does your audience spend its time? What message resonates with your defined audience?
CALL TO ACTION
What action do you want your audience to take; every message must contain a relevant call to action which directly pertains to your overall objectives.
Plug all gaps in your strategy on an ongoing basis, figure out what is working, and redirect recourses to that workstream. Implement different tactics for the streams that are working.
A HIGH PERFORMING PUBLIC RELATIONS PLAN